The Influence of Online Transaction on Increasing The Profit of SMEs Using Structural Equation Modeling

Jumat, 23 Oktober 2020 - 10:47
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1The Influence of Online Transaction on Increasing The Profit
of SMEs Using Structural Equation Modeling
the-influence-of-online.pdf0.6 MB
The Influence of Online Transaction on Increasing The Profit
of SMEs Using Structural Equation Modeling
 
 
Ketua : Dr. Ir HERMAN SURDIATNO SOEGOTO B.A.
Anggota : Dr. Ir. Yeffry Handoko Putra, MT., D A Wahab, Dr. Yusrila Y. Kerlooza, MT.  , Dr. Rahma Wahdiniwaty, Dra., M.Si.
Fakultas Pascasarjana
Universitas Komputer Indonesia
Jl. Dipati Ukur 112-116
Bandung
 
E-mail: herman@unikom.ac.id
 
 
Abstract-The aim of this paper is to find out how effective e-commerce to promote and
selling the product of MSME. The method chosen to conduct this research is by using DeLone
and McLean’s Information Success Model combined with Structural Equation Method (SEM)
to find pertaining variable. Data are derived from data transaction with machine learning by
conducting converting rule. The result of this research is (1) the correlation of net benefit with
other dimension in DeLone and McLean model (2) the dominant variables that increasing the
profit of SME (Small and Medium Enterprise).